Mark & Trish Lyons officially launched the Asheville Brews Cruise tour in 2006. At that time, there were only four breweries operating in Asheville and the craft beer scene was just beginning to develop.
The Lyons’ goal was to create something to enhance the burgeoning craft beer scene and showcase a unique side of Asheville. They wanted to create a mobile tour experience that would be educational, connective, and above all: a fun way to experience locally crafted beer. The tour was a hit! Visitors to Asheville loved it, and locals loved to show off the beer scene when they had friends or family visiting and have someone else to do the driving.
Soon, people were asking how they could get a tour like this started in their city. As the craft beer scene began growing all over the nation, this tour concept soon became applicable to many cities. So Mark and Trish decided to trademark the name and help others get their own Brews Cruise started.
They now license their brand and concept and provide consulting and educational trainings around the U.S. Currently with 12 operating locations, Brews Cruise has expanded to become the industry leader in mobile educational brewery tours.